Figuring Out Buyer Behavior Part 2

Interview 1:
The first person I interview chooses from the alternatives solutions by what is the most efficient and convenient for them. They also said price is a factor when choosing but they believe that in the case of comprising their safety when getting to and from campus they would be willing to pay for a service that would increase their safety when traveling. Their post-purchase evaluation seem to be did it save me time getting to where I needed to be and was it a safe option. If they thought both of the questions to be answered with yes then they were content and thought their decision was qualified as "good".

Interview 2:
The alternative solutions the person has besides the scooter would be to walk, ride the bus or have their roommate drop/pick them up. When choosing between the alternative they said during the day they just walk because they enjoy it. At night, they said they rather have their roommate help them with a ride because they do not feel that safe walking home by themselves in the dark. They said that money is a factor for them so that is why they try to avoid calling in Uber as a way of transportation. Their post purchase evaluation seemed quite simple but they consider their choice good if they made it to the place they needed to be on time and they got their safely at a minimal or no price.

Interview 3:
The last person I interviewed was different than the rest as he lived on campus and fit my market by using a scooter for around campus travel. He said he currently only walks around campus, as he has no bike and does not want to figure or worry about the bus system. So he does not really have to choose from any alternative currently as his only method of getting to and from places on campus s walking. He said he would love a fast way to get to places but does not want to buy a bike because the upfront cost is so high and he sees peoples' bikes get parts stolen from them. He seemed not to be price sensitive and would definitely give the scooter a try.


After interviewing potential buyer in my market it seems like the scooter is a good idea to implement on and around campus as an  alternative method of transportation. My only concern would be the pricing, I already have it priced cheaper than Uber and Lyft but it still might be too high for some highly price sensitive consumers. All the alternative methods that they are using now are free so this scooter has to have a high enough value for people to think it is worth their money.