Existing Market:
It is always important for a company to be thinking about what is next and what should we be doing in the future to help plan. For UScoot I think the most important things we can do to grow the company is to either offer more products to differentiate the product mix or more the company to other college towns/cities. I think adding bikes to our product mix would allow people to have their choice in the way they want to get around town enticing new customer into the market. Also when it comes to establishing UScoot on other campuses we have to look at the big college cities.
Adding bikes to the product mix-
By adding bikes to the company as another rental transportation for students to use, it allows the company to have more wiggle room when it comes to making a profit. As the bikes are implemented on campus, we can take a survey or watch users to see what is the more popular choice. This allows the company to fix its numbers on the amount of scooters and bikes to buy and have on campus. Bike already are a popular transportation method for students but not all college kids have bikes because of their costs.
Moving to other college towns:
If this company is successful in Gainesville, it should also be successful in college towns that are similar to Gainesville. This would be a huge step for the company as we plant more UScoot all across the nations making our profit and revenue exponentially grow. The process of picking the next locations to move to is essential because we have to have a big enough market to enter that school. Schools that are commuter base are not a good area to move into such as the University of South Florida.
New Market: Cities across America
Since I was not able to contact anyone in this new market, I am not exactly sure how this idea feels to them. My idea for entering big cities is not to be a main method of transportation but to be seen as an entertainment options for families and friends to enjoy. This new market definitely has more disposable income meaning I can definitely change the prices around a little bit to still have people want to use them but increase my revenue.
People always want to see new cities and travel around them but sometimes walking miles can get old quickly and hurt your feet. This scooter would be appealing as a new way to tour the city and get from point A to point B in a fast manner. I believe if I enter this market the addition of the bike would not be very useful. This being a more leisure activity rather than a transportation method, I believe the consumers would be more attracted to the scooters.
Hi Danielle,
ReplyDeleteThere is definitely something there in the area of casual travel, you would be selling an experience to consumers rather than just a product. The scooters would be quick and compact, making them a perfect option to attract the market of travelers. Gainesville would likely be a perfect test market in which to see and plan for success around other college campuses.
Hello Danielle,
ReplyDeleteAdding bikes to the existing market offering would open your service up to those of us who would be hesitant to throw a leg over a scooter. There are many who definitely do not feel comfortable or have genuine fear of riding scooters without training or practice. On the other hand, for those that do enjoy scooters, they can give you access to a city in a way that walking can't, simply by increasing the range that one can travel. Worth exploring.
Hi Danielle, I think it's a smart idea to incorporate different modes of transportation into your business venture. Would you consider using electric bikes or manual ones? I think it would be interesting to see the differences in preference between the two and also versus the electric scooter. When I started college the first time, I went to UCF and that campus is definitely a prime candidate for your idea! Good luck!
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